8 simple steps to get your Facebook Page working harder for you

You need to be clear on the purpose of your Facebook Page

How to get the most from your Facebook Page

Many business owners have created a Facebook Page. Yet many aren’t sure about what they should be doing on their page. Here are some simple steps to help you.

1. Have clear goals

First things first: you need to be clear on the purpose of your Facebook Page.

Is it to offer tips? Make sales? Provide customer service? Entertain? Each goal requires a different type of status update.

2. Quality not quantity

When it comes to the number of people who like your Page, remember it’s the quality of fans, not the quantity. It’s more important to work on growing the number of interactions your fans have with you, rather than the number of fans you have.

3. Regular and consistent posting

How often you post will depend on your audience. The important thing is that you pick a frequency and stick with it.

Use your Page metrics to see what works for your audience and what doesn’t.

4. Give people a reason to like and follow your page

Quality content is vital. So put yourself in your customers’ shoes and write updates that they’ll find interesting.

5. Be social

It’s no coincidence that the phrase social media has the word social in it. And it’s definitely not called self-promotional media!

Don’t insist on talking at your customers on Facebook, rather than engaging with them. The key to being social is to use a conversational tone in your writing. And to make no more than one in five updates self-promotional.

6. Promote your page in the real world

Most business owners will need to promote their Facebook Page in the real world to get more followers. Don’t expect your clients to magically find your page! Tell them about it face-to-face, in emails, on your website, and so on.

7. Check your logo and cover image

Make sure that your logo and cover image look good on both desktop and mobile devices. If not, ask your graphic designer to make you something that looks polished. Cut-off logos and cover images look unprofessional.

8. Don’t neglect your own database!

You don’t own Facebook. So if Facebook (or your Page) were to disappear overnight, that would be an issue. (And yes, it could happen.) So make sure you have tactics in place to get your customers’ details on your own database.

Quick action step

Get real feedback

Ask your best clients what they’d like to see on your Facebook Page in future.

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Trisha Cupra

I create smart, easy-to-use websites for busy business owners.