Website Project Planner Please tell us why you need a new website and what the website should achieve. Every business has its own unique set of challenges. The more we understand what your business needs, the better we can help you. Small Business Web Project Planner If you are human, leave this field blank. Your Name * Business Name * Business Information * What do you do? What products and/or services do you offer? Please provide details. Decision Makers * Who is in charge of this project? Who will be signing approvals? Why do you need a new website? * 1. 2. 3. 4. 5. Give us your main reasons for needing a new website. Set smart goals that keep all of us on the same page and moving in the same direction. Choose goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website? e.g. 20% increase in sales in 6 months Budget Range * Business website: $5,000-$15,000 Professional website: $3,000-$5,000 Starter website - $1,000-$3,000 Please also allow for an ongoing investment of $100-$300/month for website care and hosting, depending on the level required. Project Deadline * Does the website need to be launched by a concrete date? If so, please provide details. Do you already have an exisiting website? * No Yes If yes, please provide your current website's address. What is your current website's address? How many leads has your website brought in over the past 12 months, and what percentage of them converted into clients? What is currently working? * Is there anything about your current site that serves the business well and if so, why? Who is the website for? * Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests? What are their motives? * 1. 2. 3. 4. 5. What are the top 5 reasons your ideal customer will visit your website? e.g. research, get contact details, ask questions about services, pricing. Is the content for your new website prepared yet? * Yes, we can re-use existing content Yes, it's ready to go It's in progress A copywriter is working on it now We're going to need some help with this OtherOther How many pages will the new website have? * Please be as accurate as you can. ___ pages ___ posts ___ products ___ other types of pages (please elaborate) Your brand * How do you want people to feel when they interact with your brand? Choose a couple of descriptive works, e.g. "Safe and secure", "edgy and excited", "exclusive and cool", or "warm and comfortable". Competitors * Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working? Make sure you include their website address. Other sites you like * Are there any other websites that you like the design of? Why? What does success look like? * If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can. Additional comments Do you have any other significant information you'd like to mention? 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