Website Project Planner

What do you do? What products and/or services do you offer? Please provide details.

Who is in charge of this project? Who will be signing approvals?

Give us your main reasons for needing a new website. Set smart goals that keep all of us on the same page and moving in the same direction. Choose goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website? e.g. 20% increase in sales in 6 months

Does the website need to be launched by a concrete date? If so, please provide details.

Is there anything about your current site that serves the business well and if so, why?

Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

What are the top 5 reasons your ideal customer will visit your website? e.g. research, get contact details, ask questions about services, pricing.

How do you want people to feel when they interact with your brand? Choose a couple of descriptive works, e.g. "Safe and secure", "edgy and excited", "exclusive and cool", or "warm and comfortable".

Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working? Make sure you include their website address.

Are there any other websites that you like the design of? Why?

If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.