Website Project Planner

Please tell us why you need a new website and what the website should achieve. Every business has its own unique set of challenges. The more we understand what your business needs, the better we can help you.

Small Business Web Project Planner
What do you do? What products and/or services do you offer? Please provide details.
Who is in charge of this project? Who will be signing approvals?
Give us your main reasons for needing a new website. Set smart goals that keep all of us on the same page and moving in the same direction. Choose goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website? e.g. 20% increase in sales in 6 months
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Guidelines:
Strategic website: $19,000-$30,000.
Business website: $13,000-$18,000.
Professional website: $9,000-$12,000.
Starter website - $6,000-$8,000.

Please also allow for an ongoing investment of $100-$300/month for website care and hosting, depending on the level required. (Don't include ongoing costs in your answer.)
Does the website need to be launched by a concrete date? If so, please provide details.
If yes, please provide your current website's address.
If you're not sure, and don't have analytics running on your website, leave this blank. Otherwise, let us know if you're using Google Analytics, Jetpack or another analytics app that tracks your visitors.
Is there anything (technically or strategically) about your current site that serves the business well and if so, why?
Is there anything (technically or strategically) about your current site that doesn't serve the business well and if so, why not?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website? e.g. research, get contact details, ask questions about services, pricing.
How do you want people to feel when they interact with your brand? Choose a couple of descriptive works, e.g. "Safe and secure", "edgy and excited", "exclusive and cool", or "warm and comfortable".
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working? Make sure you include their website address.
Are there any other websites that you like the design of? Why?
Is your current website being managed by another company? *
This includes hiring anyone to keep your website updated and/or make changes to it.
Which platform does your website run on? *
Do you use WordPress installed on your own web hosting account, or on WordPress.com? *
Technically, which of these tasks do you know how to do yourself?
You don't need to know how to do any of these things. It simply gives us an idea of your technical experience level.
Do you have any other significant information you'd like to mention?

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