Your Name * Business Name * Business Information *
What do you do? What products and/or services do you offer? Please provide details.
Decision Makers *
Who is in charge of this project? Who will be signing approvals?
Why do you need a new website? *
Give us your main reasons for needing a new website. Set smart goals that keep all of us on the same page and moving in the same direction. Choose goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website? e.g. 20% increase in sales in 6 months
What does success look like? *
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Do you already have an existing website? *
If yes, please provide your current website's address.
What is your current website's address? How many leads has your website brought in over the past 12 months, and what percentage of them converted into clients or customers?
If you're not sure, and don't have analytics running on your website, leave this blank. Otherwise, let us know if you're using Google Analytics, Jetpack or another analytics app that tracks your visitors.
What is currently working? *
Is there anything (technically or strategically) about your current site that serves the business well and if so, why?
What is not currently working? *
Is there anything (technically or strategically) about your current site that doesn't serve the business well and if so, why not?
Who is the website for? *
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are their motives? *
What are the top 5 reasons your ideal customer will visit your website? e.g. research, get contact details, ask questions about services, pricing.
Is the content for your new website prepared yet? * How many pages will the new website have? * Your brand *
How do you want people to feel when they interact with your brand? Choose a couple of descriptive works, e.g. "Safe and secure", "edgy and excited", "exclusive and cool", or "warm and comfortable".
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working? Make sure you include their website address.
Other sites you like *
Are there any other websites that you like the design of? Why?
Is your current website being managed by another company?
This includes hiring anyone to keep your website updated and/or make changes to it.
Which platform does your website run on?
Do you use WordPress installed on your own web hosting account, or on WordPress.com?
Technically, which of these tasks do you know how to do yourself?
You don't need to know how to do any of these things. It simply gives us an idea of your technical experience level.
Do you have any other significant information you'd like to mention?
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